When we started Pink Elephant, we knew that we wanted to take an unusual approach.
We aimed to create a drink that was more than a list of botanicals or a history lesson.
A drink tailored to the lifestyles of young and free, those willing to experiment and able to explore all that the world has to offer.
With that in mind, we decided to build a gin brand unlike any other, one that offers a smooth taste ideal for cocktails while also being robust enough to be enjoyed on its own.
Most importantly, a gin that knows how to have fun, how to be light-hearted, and (just like an elephant) how to never forget where it came from.